Web Analytics: An Hour a Day

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geraldsmith
Web Analytics: An Hour a Day

Stephan is one of the world’s leading web analytics gurus. We met him at Google’s headquarters, where he spends a lot of time working with the Google Analytics team.

Analytics can be a dry subject, and Stephan is great at focusing on how to use it as a practical tool for optimizing a business. His approach is based on his experience running a company’s analytics department, so he focuses on practical, profitable activities, not just getting lost in data and theory. This book contains a lot of good advice. Pages 237–262 cover testing.

Stephan also has a Enterprise security services video to help you keep up to date.